Competitor alerts

APAC advertisers shift from ETFs to equities

Share of advertising dedicated to the promotion of equities at highest level since 2020, data by Fundamental Monitor shows

More than half of European advertising is brand campaigns

The promotion of equities doubled while fixed income advertising saw a decrease, data by Fundamental Monitor finds

ETF advertising slowly recovering in North America

Asset managers dedicated 22% of their advertising in the region to ETFs, data by Fundamental Monitor shows

ESG advertisers in North America shift to brand campaigns

ESG advertising has recovered to normal levels, data by Fundamental Monitor shows

ESG advertising falls further out of favour in Europe

Number of advertisers and share of overall advertising continues to drop, Fundamental Monitor shows

ESG advertising in APAC crawls slowly back from nadir

Insights promotion still makes up two-thirds of ESG advertising, data by Fundamental Monitor finds

APAC sees record share of advertising focused on ETFs

Asset managers allocated 25% of their advertising to the promotion of ETFs, data by Fundamental Monitor finds

Asset managers continue to favour brand campaigns in Europe

The number of advertisers promoting ETFs dropped to its lowest figure since the start of 2020, data by Fundamental Monitor shows

Asset managers less focused on promoting ESG in Europe

Asset managers move back to fund promotion in North America

The promotion of ETFs is also slowly recovering to levels seen earlier in 2022, data by Fundamental Monitor finds

ESG advertising drops significantly in APAC

Promotion of ESG at lowest levels since start of 2020, data by Fundamental Monitor finds

ESG advertising in North America drops significantly

Only a tiny percentage of total asset management advertising dedicated to ESG, data from Fundamental Monitor finds