Insights
Research, competitor intelligence, marketing strategy and company news from Fundamental Group and its divisions.
Asset manager social engagement: YouTube slumps in Q3 2026
Average YouTube engagement per video post fell by more than half between Q2 and Q3, according to Fundamental Media data.
Fund promotion climbs to 41% of asset management advertising in Europe in Q3 2026
Fund promotion hit 41% of asset management advertising in Europe in Q3 2026, a five-quarter high, according to Fundamental Monitor.
Nearly all intermediaries in Singapore use AI for client work
Nearly all financial intermediaries in Singapore use AI for client work. See the full findings from Aureum Y's new survey.
Synthetic respondents are the problem, not synthetic research
Discover a practical guide to synthetic investor research in asset management. Learn why AI respondents fail, but AI survey design and analysis add value.
Active management leads allocation outlook for intermediaries in Spain
Active management shows the strongest appetite among intermediaries in Spain for the year ahead. Read Aureum Y’s full findings.
How intermediaries in Hong Kong select funds: new survey insights
Investment philosophy is the top fund selection factor among intermediaries in Hong Kong, with brand strength and cost also key. Read Aureum Y's findings.
ESG advertising in APAC swings to fund promotion in Q2 2026
ESG advertising in APAC was dominated by fund promotion in Q2 2026, driven by a single advertiser, according to Fundamental Monitor. Read the full breakdown.
Brand-focused campaigns drive ESG advertising in Europe in Q2 2026
Brand campaigns still dominate ESG advertising in Europe, but fund promotion is catching up. See what's shifting in Q2 2026.
Local managers rival globals among financial intermediaries in Switzerland
Local Swiss asset managers now match global names for brand familiarity among financial intermediaries in Switzerland. Read Aureum Y's full findings.