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Quarterly analysis and data-driven trends tracking how asset managers advertise across Europe, North America and APAC.
Fixed income advertising drops significantly in Europe
ESG advertising also dropped further, data by Fundamental Monitor shows
APAC advertisers dedicate record share to ETF promotion
ETF advertising accounted for 28% of all asset management advertising during Q2 2025, data by Fundamental Monitor shows
ESG advertising in APAC at lowest level since 2020
Asset managers dedicated only 0.27% of their APAC advertising to ESG promotion during Q1 2025, data by Fundamental Monitor found
Less appetite for ESG advertising in Europe in Q1 2025
Only 25 ESG advertisers were present in Europe, the lowest number since 2020, according to data by Fundamental Monitor
North America sees a record level of ETF advertising
Asset managers dedicated 72% of their total advertising to the promotion of ETFs, according to data by Fundamental Monitor
Multi asset sees record share of overall advertising in Europe
Europe also had the lowest number of ESG advertisers since Q1 2020, data by Fundamental Monitor revealed
European ESG advertising picks up again after Q3 dip
Asset managers dedicated 14% of their European advertising to ESG promotion during Q4 2024, data by Fundamental Monitor shows
ESG advertising in APAC recovers but still in single digits
Asset managers allocated 7% of their overall APAC advertising to the promotion of responsible investing in Q4 2024, up from 5% in Q3.
North America sees a record share of ETF advertising
In Q4 2024, asset managers dedicated a record 58% of their North American advertising to ETFs, with 48 firms actively promoting them.
APAC region sees record number of multi-asset advertisers
In Q4 2024, 10 asset managers in APAC promoted multi-asset strategies, the highest since 2020.
Record number of equities and ETF advertisers in Europe
A record number of asset managers were promoting equities, ETFs and multi asset in Europe during Q4 2024, data by Fundamental Monitor revealed.
ESG advertising share declines in Europe
In Q3 2024, asset managers in Europe reduced ESG advertising to 8% of total spend, down from 17% in Q2, with a shift towards brand campaigns.