Social media analysis
Benchmarking asset managers' social media engagement, content performance and audience growth across key platforms.
Asset manager social engagement: YouTube slumps in Q3 2026
Average YouTube engagement per video post fell by more than half between Q2 and Q3, according to Fundamental Media data.
LinkedIn holds social lead for asset managers in Q2 2026
LinkedIn led social posting among 40 asset managers in Q2 2026, while YouTube engagement surged in May. Fundamental Media's quarterly data analysis.
LinkedIn dominates top 10 asset manager posts in Q1 2026
Fundamental Media analysed 3,696 posts from 40 asset managers in Q1 2026. See how LinkedIn dominated and which topics drove the highest engagement.
Social media activity rises among asset managers in Q4
Asset managers were more active on LinkedIn during Q4 2025, research by Fundamental Media shows
LinkedIn posts down but engagement up for asset managers
The topic ‘expert views’ was the most popular on LinkedIn, according to data by Fundamental Media
More social media but less LinkedIn for asset managers in Q2
The topic market was by far the most popular on LinkedIn, according to Fundamental Media research
Asset managers post less on social media during Q1 2025
Expert views, market and Europe were the most popular topics on LinkedIn, according to research by Fundamental Media
More asset manager LinkedIn activity in October and November
Expert views and market continued to be the most popular topics during Q4 2024
Asset managers' YouTube engagement hits record high
In Q3 2024, asset managers' YouTube videos achieved unprecedented engagement, with some of Amundi's content surpassing 20,000 views each.
Asset managers' LinkedIn focus: expert views, market, Europe
In Q2 2024, asset managers' LinkedIn posts centred on expert views, market, and Europe, with ETFs, cryptocurrencies, and ESG receiving the highest engagement.
Asset managers posted less about ESG on LinkedIn
ESG was consistently in the top three of most popular topics during 2023, but fell to fifth place in Q1 2024, data by Fundamental Media shows
Asset managers continue to be more positive on social media
Managers posted more on social media during Q4, but engagement levels were down compared to Q3, according to research by Fundamental Media