Education sector trends
Audience insight for universities, business schools and business education marketers.
Mobile continues to grow its share of web visits
However, desktop and mobile have different strengths and both play an important role in the advertising journey
Higher education trends for 2024
From evolving student needs to societal pressures, colleges and universities are facing a range of challenges and opportunities
Our key takeaways from the 2023 AMA Symposium
Our key takeaways from the 2023 AMA Symposium for the Marketing of Higher Education
US higher education still attracts international students
U.S. higher education institutions remain attractive to international students, particularly for graduate students
The changing face of business education
Schools need to emphasise their innovative learning methods and course offering
The benefits of year-round advertising for business schools
Being top of mind during a long period can significantly increase a school’s lead-to-conversion rate
U.S. business schools enticing laid-off tech workers
More than a dozen business schools in the US are targeting laid-off tech workers by making their admissions process less cumbersome
Effectively track campaign performance following iOS changes
IOS14 and iOS 15 have made advertising tracking and attribution less reliable
Year 12s: too much focus on university, not on other options
Students in Year 12 would like to see schools discussing different options to university
Friends’ experiences drive decisions of gap-year individuals
When researching and picking a university, word of mouth is the most important factor for prospective students who are on a gap year
How lockdown has affected first-year university students
Mental health and self-motivation are some of the main concerns among the current cohort
How can business schools attract women to their programs?
Women’s enrolment in full-time MBA programs has increased, but more needs to be done