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Quarterly analysis and data-driven trends tracking how asset managers advertise across Europe, North America and APAC.
Thought leadership leads APAC ESG advertising
Thought leadership accounted for 91.91% of all ESG advertising, up from 68% in Q3, according to data by Fundamental Monitor
Asset managers cut ETF promotion in North America
Asset managers dedicated less of their North American advertising on ETF promotion in Q4 2025, data by Fundamental Monitor shows
Equities dominate APAC advertising in Q4 2025
Equities advertising comprised 37% of all asset management advertising in APAC during Q4 2025, according to Fundamental Monitor
Equity promotion in Europe hits record high in Q4
The promotion of equities in Europe reached its highest level since we began analysing asset management advertising data in 2020, Fundamental Monitor shows
ESG advertising remains at a record low in Europe
In Q3 2025, ESG advertising represented only 1% of total asset management advertising in Europe, data by Fundamental Monitor finds
Advertisers in North America increase their brand push in Q3
Brand campaigns are once again on the rise in North America, whereas fund promotion drops by 7% compared to Q2, data by Fundamental Monitor finds
Only two asset managers promote ESG in APAC in Q3
Only two out of 82 active advertisers were promoting ESG in APAC during Q3 2025, according to data by Fundamental Monitor
Equities advertising in Europe loses momentum in Q3 2025
The promotion of equities in Europe is the lowest percentage since Q4 2022, standing at only 1%, data by Fundamental Monitor shows
APAC advertisers continue to focus heavily on ETFs
ETF advertising accounted for 53% of all asset management advertising in APAC during Q3 2025, data by Fundamental Monitor shows
Asset managers dedicate 2% of APAC advertising to ESG
Only seven out of 91 active advertisers were promoting ESG during Q2 2025, according to data by Fundamental Monitor
ESG advertising drops to record low in Europe
Asset managers dedicated only 1% of their total advertising to the promotion of ESG in Q2 2025, data by Fundamental Monitor shows
Fund promotion dominates North American advertising landscape
Asset managers dedicated 82% of their overall advertising to fund promotion in Q2 2025, data by Fundamental Monitor shows