Social media analysis
Benchmarking asset managers' social media engagement, content performance and audience growth across key platforms.
Higher engagement for asset managers’ social media posts
Average sentiment has increased in Q3 as well, with September seeing the highest levels of 2023
Managers post less on social media but engagement is up
ESG, expert views and market continue to be the most frequently posted about on LinkedIn, data by Fundamental Media shows
LinkedIn sees highest number of asset manager posts
Asset managers posted 1,459 times on the social media platform, the highest figure since the start of 2022
Asset managers see social media engagement levels rise
Asset managers received more likes, shares and comments on their social posts, despite being slightly less positive, research by Fundamental Media finds
Asset managers more positive on social media
Research by Fundamental Media also finds managers posted the most on ESG, expert views and market
Number of asset managers’ social media posts increases
Engagement, however, is a mixed bag with only LinkedIn seeing an overall increase during the quarter
LinkedIn more popular among managers, Facebook in decline
Asset managers posted more on LinkedIn and received higher levels of engagement
Asset managers post slightly less on social media during Q3
Engagement levels on LinkedIn and Facebook dropped during the quarter
Social media posts on politics and America most popular
vThe two topics received the highest engagement levels seen for any topic since Q1 2020, but asset managers posted less on these topics than in Q4 2020
Asset managers more active on social media in Q4
Engagement on social media has increased during the fourth quarter
Asset managers more positive in their social media posts
The number of social media posts by the top 10 asset managers dropped in Q3, but the sentiment of their posts was more positive
Higher engagement for social media posts on asset allocation
Fundamental Research analysed over 5,200 organic posts to see how the discussed topics, sentiment and performance of posts have shifted between Q1 and Q2