Marketing strategy
Actionable marketing strategy, media planning and brand execution for the asset management industry.
How the pandemic has affected publisher events in the U.S.
Publishers believe virtual events have some benefits and expect more hybrid-type events in the future
Aligning advertising clicks and on-site performance data
Issues with cookies and data collection, the use of adblockers and the growth in bot traffic have limited the efficiency of traditional web analytics platforms
Gathering audience data once third-party cookies are blocked
Learn how to gather accurate audience data in a post-cookie world and discover innovative solutions for targeted advertising and effective campaign measurement.
The marketer's perspective: John Brockelman at SSGA
John Brockelman, global head of brand marketing & communications, State Street Global Advisors, on the opportunities of digital marketing in a post-Covid world
Questions to ask before setting up a paid search campaign
Paid search is an important part of the advertising mix available to asset managers
Publishers seize digital opportunities of Covid-19
Fundamental Media Q&A finds publishers fairly optimistic about the future
Q&A: how might Covid-19 affect marketing in the long term?
James Budden, director of marketing and distribution at Baillie Gifford, on the potential lasting effects of COVID-19 on asset management marketing
How is COVID-19 affecting financial media consumption?
Data shows increased traffic to general and financial news sites during the past few months
Social media: the final frontier for professional investors?
To ensure they are not left behind it is essential that asset managers take the role of these platforms and channels seriously.