Marketing strategy
Actionable marketing strategy, media planning and brand execution for the asset management industry.
Asset managers rethink talent management due to shortages
Talent shortages are forcing asset managers to rethink their talent management processes
Don’t allow your ads to be served on clickbait websites
Many marketers are still focused on cost rather than quality when it comes to programmatic advertising
Asset management marketers still working in a silo
Recent conversations with asset management marketers highlighted that they agree on the need for more client insights, data and metrics
Talent acquisition and retention during a skills shortage
There’s a global skills shortage. What’s causing it and how can companies not only attract the best of the best but retain them too?
European publishers ready to take on future challenges
Our publishing partners are aware that digital is here to stay, but feel confident they can stay on top of evolving consumer demands
Managers should explain how investments make a difference
As regulators crack down on greenwashing, investors would like more clarity on managers’ ESG policies
Marketing Fun Facts: a weekly dose of fun and inspiration
Marketing does not have to be serious and oftentimes boring. Creativity and innovation are key to inspiration and hopefully to marketing cut-through and success
APAC’s HNWI seeking increasingly more online advice
Need for more digitally savvy financial advisors creates opportunities for wealth managers
Number of online investors in Australia grows by a third
The number of high-net-worth individuals has also increased
How APAC publishers expect events to evolve
Publishers report a rise in attendees and a higher geographical representation
US investors unsatisfied with ESG-related disclosures
Nonetheless, two-thirds of investors have adopted ESG-integrated portfolios
Australians more interested in their finances since pandemic
Many indicated they could use help with parts of their financial decision making