Education sector trends
Audience insight for universities, business schools and business education marketers.
How Covid-19 has changed the mindset of prospective students
The concerns of prospective university students have changed since the pandemic
The marketer's perspective: Anna Brown, Falmouth University
Anna Brown, head of content and experience at Falmouth University, explains how her team's innovative and agile approach was essential during the past year
The marketer's perspective: Rachel Waites at Chicago Booth
The director of global marketing strategy, recruitment and admissions, Executive MBA – Europe on the benefits of virtual events and the human approach
Why advertising matters more than ever for business schools
Business schools see a rise in applications as students look to upskill in a volatile job market
Increase in blended learning opens up new opportunities
The corona crisis has accelerated the rise of blended learning, making programs more accessible to a wider audience
How has applicant sentiment changed during Covid-19?
Prospective students are concerned about visa requirements and missing out on the true university experience
How Covid-19 has affected Higher Education advertising
Almost 60 Higher Education and Business Education institutions launched digital activity in April
Communicating with business education prospects during Covid
Fundamental L&D has identified the messaging that is resonating the most strongly with prospects in the precontemplation and active consideration phases